The Ultimate Guide to Workforce Agility

for Customer Service Leaders

Contents

15 min read


Understanding workforce agility and why it's no longer just a 'Nice-to-have'

Technological disruption and the global nature of the business world is changing the way we work. One key trend that today’s Customer Service leaders are embracing is the idea of responsive workplaces, and in the process, setting themselves up to thrive rather than simply survive.

A recent report on the digital workplace from consulting firm Deloitte says that the key to success in the modern workplace “lies in the effective implementation of a digital workplace strategy capable of driving true cultural change”.

This eBook makes the case for introducing agency and agility to your workplace, and suggests how you can implement a digital workplace strategy and culture that is embraced by management, staff and customers alike.


The agility experts

Weploy is an on-demand staffing platform for temporary customer service support staff that allow companies to create an agile working environment, enhancing productivity and efficiency.

What is agility?

Simply put, agility is the willingness to change, the ability to change, and how quickly you can change. But is not incompatible with reliability and resilience – as the saying goes, you can’t have agility without stability.

Speed + stability = agility

Organisational health in today’s market depends on combining speed with stability. One study of companies over a decade shows that agile companies, those who possess both speed and agility, vastly outperform companies with only one of those attributes, or neither.

The ten key attributes identified in agility leaders are:

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Role clarity

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Top-down innovation

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Capturing external ideas

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Process-based capabilities

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Operationally disciplined

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Internally competitive

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Meaningful values

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Knowledge sharing

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Inspirational leaders

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People-performance review


What started out as a buzzword in software development has turned into a business philosophy. Adapting to contemporary workforce best practice, therefore, needs to be holistic, and most importantly, it doesn’t have to mean sacrificing quality of personnel or the work they produce.

Weploy helps you introduce agility to your workplace in three key staffing scenarios:

Reactive

Reactive

The first obvious use for an on-demand staffing platform is to fill an immediate gap, such as a receptionist calling in sick. Engaging a pre-vetted, qualified professional to fill in eases the strain on the whole team, both by their capability but also in stopping other productivity and employee satisfaction gaps from opening by not having to cover for the sick staff member.

Operational

Operational

The most common use for Weploy staffing solutions is when workplaces need to ramp up their team for specific projects. Scenarios include adding customer service or administrative headcount during out of cycle increases, so that the best people can be deployed to deliver changes effectively and on time.

Strategic

Strategic

Outsourcing administrative work to ease the burden on specialists is an emerging trend in agile workplaces. We call this atomising which can have a huge impact on productivity and employee satisfaction, particularly when the changing nature of the working day means that allocating time and resources to dull and repetitive tasks is a challenge for customer facing staff.


Remaining competitive

A phrase commonly used in the tech world is ‘disrupt your business before someone else does’.
In the current business environment, agility becomes important because of the level of disruption being experienced.

It is a warning that needs to be heeded by even the most successful companies – it is said that businesses are more likely to grow if they make a transformational change at their peak.

1. Technology creates disruption

Amazon’s online dominance disrupts the retail market

2. Disruption leads to uncertainty

Brick-and-mortar businesses scramble to keep up as revenues decline

3. Workforce agility helps businesses navigate the uncertainty

Retailers offer

  • extended trading hours
  • greater workforce specialisation
  • personalisation of products
  • enhanced offerings to bring back customers

Keeping up with the trends

Three fundamental trends over the last three decades have led to disruption. This means that businesses need to be agile and change to keep up:

In response to these challenges, Deloitte highlights a number of employment trends that are no longer simply a ‘nice-to-have’:

Three fundamental trends

Ageing workforce: baby boomers are retiring, taking a wealth of knowledge and experience with them.

Information revolution: grappling with the benefits and burdens of having more information than ever before, but also being able to cut through the noise it’s making.

Change of pace: today’s work environment is speeding up and employees need to work faster and learn to effectively collaborate in more ways than ever before.

Employees need to work faster and learn to effectively collaborate in more ways than ever before.

Response to challenges

Changes in working styles that enable employees to work more transparently and utilise technology such as social networks.

Keep employees connected through their mobile devices to provide access and flexibility.

Support virtual work environments, allowing employees to stay connected in remote locations.

Enhance productivity by providing employees with the right tools and right information at the right time.

Offer a progressive and innovative environment demanded by top candidates.


Respond to disruption

When disruption rules, agility becomes the key to success. More siloed traditional business models are efficient when times are stable. However, disruption and the speed with which it is occurring makes it hard for these business models to perform and succeed – therefore agility is key. Businesses need to rethink their workforce design, as slower businesses risk losing market share to more agile competitors.

Structuring your business to work smarter, rather than harder, can help you respond effectively to disruption. Freeing your top talent to do what they do best – rather than worrying about who is answering the phone or when the database is going to be  updatedhas many tangible and intangible benefits.

Changing the game internally can help you adjust to the pace and threats presented by external actors. Accelerating your ability to execute appropriate change means that you will increase your capability to seize upon new opportunities.


Shaping your business

As workplace structures undergo a period of transformation, employee expectations around flexibility are changing.
In exchange for being on call outside of traditional work hours, today’s customer service staff want solutions to align work across technology, people and barriers.

Luxury automotive company Volkswagen Australia used Weploy reactively initially, to help them respond effectively to out of cycle increases and surges in demand. When the Australian Government announced an airbag recall, several manufacturers across the industry were affected and that naturally caused a significant spike in enquiries, Customer Experience Manager Tristan Fardy needed to scale up his team with speed and agility.

“Working with Weploy has enabled us to be able to maintain customer expectations and get quality candidates working on high volume activity quicker than many of our competitors. Knowing that Weployees have already gone through vetting and compliance checks means that the quality of their performance outcomes gives us a competitive edge”

 

The team at VW are moving towards full operational agility with a blended workforce of Full-Time and Part-Time staff by partnering with tech providers like Weploy that can adapt quickly and easily into the existing technology ecosystem.

“It helps me rest easier at night knowing I’ve got a supplier that can execute on our needs at short notice, and that they have already gone through extensive vetting and compliance tests safeguarding me and my department.”


“It was only a matter of time before technology fundamentally altered the nature and perception of how we work. A clear example of this is the emergence of the gig economy, which is the concept that in the future, people will increasingly have temporary jobs, or do separate pieces of work rather than working for one employer. This trend is transforming the talent landscape and is a simple reminder that organisations must continuously look at how they can attract talent and adapt their offering not only to consumers and clients, but also their employees.”

A report on megatrends in workforce disruption
by consulting firm EY says that:

Changing face of agility

A report on megatrends in workforce disruption by consulting firm EY says that:

“It was only a matter of time before technology fundamentally altered the nature and perception of how we work. A clear example of this is the emergence of the gig economy, which is the concept that in the future, people will increasingly have temporary jobs, or do separate pieces of work rather than working for one employer. This trend is transforming the talent landscape and is a simple reminder that organisations must continuously look at how they can attract talent and adapt their offering not only to consumers and clients, but also their employees.”

Next big tech disruption

At a time when everyone is looking for wins through automation, businesses need to be wary of pushback. Consumers, for example, are expecting higher levels of bespoke customer service in compensation for automation of some previously face-to-face actions.

Customer Service and Automation

With an ever-increasing focus on digitisation, it is important to remember that an efficient customer service function fuses the best people with the best technology. Firms at the top of their game utilise technology to automate and simplify some tasks, so that talent can be used to their potential in fields such as problem-solving and decision-making.

So, when it comes to transforming your business from static to agile, the principles of change management are as strong as ever. Change requires support from the top down, clear focus and goals, strong communication, training and development, resistance management, and an ongoing feedback loop between management and staff.

Agility in practice

The ongoing need to quickly fill admin, and front-desk roles had placed significant strain on VicSuper’s human resources team, which did most of its recruitment directly, sometimes using agencies to help fill specialised positions. This was a time-consuming process, especially when it came to screening candidates for their suitability.

Even for a digital native like VicSuper’s People Experience Graduate,
Anthony Loschiavo, allowing an established process to be disrupted by a technological solution took a change in mindset.

“The screening process for new employees is very important to us – we’re a superannuation business,” he says.“ Sending requests through an app and someone who you don’t know accepting the role is a little disconcerting at first.”

Giving managers the freedom to hire as required from a trusted source brought a new culture of agility to VicSuper – along with some other unexpected changes in culture.

“Our favourite thing about Weploy, outside of its efficiency, is the people that come in and work for us. There’s a genuine enthusiasm to come into work from them. They are happy to be here, working for us today. It rubs off and makes the whole team better by having them around,” he says.

“Working with the Weploy team is easy. We can contact them and resolve an issue in the same day. It’s a streamlined process, with easy payments and low amount of admin overall, a big change from trying to manage the process of hiring for those roles directly.”

“It saves so much time to have your own ‘talent pool’, screened and vetted on an ongoing basis by Weploy. Ultimately, the hiring manager has more time to do their own stuff – the valuable things that make our business better. Weploy reduces the burden upon them, especially during busy periods where extra staff are most needed.”

Not only has Weploy moved the needle in terms of workplace efficiency, but three Weployees have since been employed by VicSuper, which Loschiavo says speaks to the quality of the staff the platform provides.

“We’d recommend any other business who currently fills its roles directly to give Weploy a go.”


Change in action

How does a new player use agility to radically disrupt the existing way of doing things? Take Weploy for example. Seeing a gap in the recruiting market for temp work, Weploy designed a way of connecting supply and demand that favours proven skills overtime-intensive job interviews – and all via an Uber-style app.

Job seekers (known as Weployees) sign up, answering questions about their qualifications and background, and go through psychometric and cognitive tests to objectively determine their skill levels. They are then vetted by a face-to-face interview, and once approved they enter the talent pool to be matched with potential employers. A Weployee who matches the employer’s needs is automatically offered the job.

For employers, it’s all about speed, confidence and reducing touch points, with clients reporting occasions of less than an hour between logging in to the app and the Weployee arriving in their offices.

The future of agility

While killer apps offer a range of possibilities, the human element in working life is as critical as ever.

“The most important aspect of digital transformation is people, not technology,” says business agility expert Gerard Chiva. “Individuals are faster to adapt to changes than business and the public sector, and in order to close the gap companies must change how they organise, recruit, develop, manage and engage people.”

The organisations of the future, Chiva believes, will use structural agility to achieve business agility. They will replace hierarchies with networks of teams, and employee expectations will continue to evolve, with talent looking for gig and freelance opportunities in flexible workplaces.

Structurally, he says that they will support the flow of value, enable collaboration, ensure availability of information, distribute power to influence as required, and evolve continuously to adapt to changing context.

Those who don’t embrace the new way of working will be left swimming in the shallow end of the talent pool, and ripe for external disruption.


Strategic flexibility

Building workforce agility can be a difficult task for both established businesses and startups trying to discard old ways of working.


Conclusion

Hire with confidence

By now, you will understand the need for agility, and some ways in which you can inject the agile mindset into your customer service team.

You have also been able to see how Weploy is positioned to set you up for success in today’s globalised, tech-driven business environment.

At Weploy, we take the headache out of hiring.

Our easy-to-use platform is designed to make the hiring process simple and efficient so that you can be more agile and respond to timely needs.

Hire with confidence, find staff fast and improve your productivity. Contact us to find out how Weploy can help make your workforce more agile.

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